Žejn group was a partner of the conference New Challenges 2021, which was held on 16 June 2021 at the Congress Center in Brdo near Kranj, on the topic “Digital transformation in financial services”, where we presented our tool ShakeSpeare®, which enables digitalization of business processes and consequently optimizes and increases work productivity in the client’s environments. At the conference, Director Ernest Žejn attended a round table where he shared his views on the factors on the basis of which we make decisions today when choosing digital services.